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Over the weekend, Tiger Woods launched a new ad campaign with Gatorade to promote his new drink, Gatorade Tiger. His signature drink is now available in three flavors - Red Drive (Cherry blend), Cool Fusion (Citrus blend) and Quiet Storm (Grape blend) – and contains 25% more electrolytes for advanced hydration.
"I've experienced a lot of amazing moments in my golf career, but Gatorade Tiger is taking me someplace I never imagined with this campaign," Tiger said. "I'm really excited about how this launch has come together because it brings to life that I'm always thinking about taking my game to the next level."
In his first commercial for the drink, Tiger jumps in a space suit, hops to the moon, pulls out a golf ball and club and hits a line drive towards Mars. Gatorade also announced that they're doing some sort of "out of this world" contest, but won't say what they're giving away. Maybe it's a trip to the moon with Tiger? It's not like he can't afford it. Check out the commercial here:
Comments: (17)
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By: Gil on 3/25/2008 3:44PM
I agree with DebraM,so many of us are asking what has he (Tiger) done for the black community without even bothering to find out what he is all about. As for who Tiger decides to marry is totally his business!
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By: SOME OF U SOUND STUPID! on 3/25/2008 5:04PM
I DON'T GIVE A DAMN ABOUT TIGER WOODS I HAVE YET TO HEAR HIM SAY HE IS EVEN BLACK. HE ACTS, TALKS, AND FUC*KS WHITE PEOPLE. SO WHY WOULD I CARE ABOUT HIS CONFUSED AZZ. HIM AND HIS GATORADE NEEDS TO GO TO THE MOON AND NEVER COME BACK!
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By: Anne Stevens on 3/27/2008 10:02AM
I think Tiger Woods is a phenomenal athlete. Tiger and his father had built the Learning Center that provides education to children of all races. The Tiger Woods Foundation gave numerous grants and supports to educational programs that benefit African and other minorities in this county.
I do not think there is anything wrong with Tiger for identifying with his mother's heritage which is, incidentally, Asian. What is wrong with being both Asian and African? I don't think hating Asian heritage in any person will solve the problem for those who happen to dislike Tiger Woods for not being what they want him to be.
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By: Karl M cKenzie on 3/27/2008 1:07PM
Here's to another "Green Jacket" for the greatest golfer this world has ever seen......and there's more good news for all you lame haters; he's just getting started....you haven't seen the afterburners yet!!!!
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By: gean on 4/18/2008 8:43PM
A Tiger Woods for everybody hating on you just tell them to look at your bank statement and you gold watch blinging on your wrist while you speed off in a brand new Hummer. Get money and quit hating on another man because all ya'll saying who cares about Tiger focus on who care about you because Billions of them dollars cares about Tiger.
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By: nate on 4/22/2008 7:20AM
The PR strategy that is being used to launch the drink is perfect. They are reaching all types of audiences by using various channels of communications to air ads and commercials. The sweepstakes is also a great promotion for the public because its gives anybody a chance to win. All they have to do is enter in the sweepstakes online. The virtual long drive challenge compliments the whole theme of the launch, "out of this world." This drink is going to be a hit everywhere.
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By: Thirsty in Winter Haven Florida on 5/09/2008 10:12AM
Well, I dont care much for those who arent proud of who they really are, but the drink is the BOMB.COM.
I love the drink to death, the red is best. first gatorade i've ever been able to actually drink and enjoy!
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