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It was a trip to the mountains of Colorado in 2005 that ruined Kobe Bryant's entire life. Companies were dropping him from endorsement contracts and Nike, who had just signed the Laker to an agreement, put him on the shelf.
But now in 2008 Kobe has regained his "marketing mojo", as our friend Darren Rovell of CNBC put it.
He's having a stellar season on the court and getting named the MVP made his market value shoot up.
The resurgence started last year Kobe Bean appeared on the cover of the Sony video game, NBA '07. Then this year he signed with Coca-Cola to endorse Vitaminwater alongside Tracy McGrady, Dwight Howard and LeBron James. Their first ad together appears in last week's issue of Sports Illustrated. Plus Nike took him off the shelf to promote his new shoe, plus the Hyperdunks he was sporting when he "jumped" over an Aston Martin and will later wear during the 2008 Beijing Olympics.
And according to Rovell, Wheaties is possibly considering putting Bryant on the front of the cereal box in the near future. He still has deals with Upper Deck and Gameloft (cell phone games), but we're expecting more deals to come Kobe's way.
Comments: (18)
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By: W.B. Smith on 5/17/2008 9:34AM
For that last comment about Kobe being the greatest and as good as Michael was. NEGATIVE!!!!!
Michael broke the mold. There will never be another as good as he was.
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By: Lisa Ruffin on 5/17/2008 11:09AM
I always believed in him, never doubted his innocence
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By: Butler Brown Jr on 5/17/2008 12:25PM
I think that this is great for the NBA and Kobe. I feel that he should have 2 or 3 MVP's awards.
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By: TRUTH on 5/17/2008 5:17PM
F*CK KOBE CRYANT!!!
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By: Martyfly on 5/17/2008 4:09PM
Now just win the finals
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By: duck on 5/17/2008 5:08PM
KOBE!!!!!!!!! KEEP GOD FIRST, STAY TRUE TO YOURSELF, AND LOVE YOUR FAMILY DEARLY, AND ALWAYS DO RIGHT. YOU ARE ALWAYS BEING WATCHED. GOOD FOR YOU. MR.MVP!!!!!!!
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By: mrs.wafer on 5/18/2008 1:50AM
Everyone makes mistakes in life and he had. His wife forgave him and stood by his side. He's matured and he's done his job as a team leader and player. That's all that matters now. As far as getting all the endosements, it's a blessing for him for being a dedicated player and hard worker. Kobe is on another level now and he saw what the lust of the flesh could have gotten him-PRISON. Kobe's beautiful family is his first priority.
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By: LADY COOPER on 5/18/2008 4:33AM
I HOPE KOBE LEARNS TO APPRECIATE THE WIFE HE HAS AT HOME AND REALIZE THAT JUST CAUSE ITS WHITE DONT MEAN ITS RIGHT!!!! I ALSO RESPECT HIS WIFE FOR TAKING HERS WEDDING VOWS SERIOUS BECAUSE SHE SURE DID STAND BY HIM FOR BETTER OR WORSE IN FRONT OF THE WHOLE WORLD.I HOPE AND PRAY THAT HE PUTS HIS FAMILY FIRST NOW AND FOREVER P.S ONE OF YOUR FANS
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