Last year when Ira Newble was with the Cleveland Cavaliers he discovered the horrors that were happening in Darfur, a region in the African country of Sudan. After doing a bit of studying, Newble realized how the country of China was supporting the economy of Sudan, in turn which was used to buy weapons, food and vehicles to continue to oppress the residents of the Darfur region. Newble wrote a letter condemning China's involvement and asked everyone on his team to sign it. Everyone did except Damon Jones, who had a contract with a Chinese shoe company, David Wesley, who was gone, and LeBron James, who said he didn't know enough about the situation to put his name down.James was dragged through the wringer by the media and bloggers worldwide saying that he only cared about himself and his business interests and not the well-being of humankind. James does have some interest in China though, including a museum in his name, Nike shoes that are only marketed in the country (the company has its own interests in the country), and the NBA has been trying to woo the Chinese to pro basketball for years. But on Sunday, James finally spoke to ESPN's 'Outside the Lines' about why he didn't sign the letter and his thoughts on the situation. "I didn't sign the letter right then and there so now it's blown up," James told 'Outside the Lines' Shelley Smith. "No one heard my side of the story, but automatically it's 'LeBron didn't sign the letter, he doesn't care.' But for me to try to create awareness of the situation that's going on in Darfur and other places, for me, in the position I am, I should speak on it and I am gonna speak on it."
He told Smith that he'd been studying about the Chinese-Darfur situation and realized that his voice is powerful and would like to make a difference and help create awareness when he goes to Beijing for the Olympics.
"At the end of the day we're talking about human rights," he said. "And people should understand that human rights and people's lives are in jeopardy. We're not talking about contracts here. We're not talking about money. We're talking about people's lives being lost and that means a lot more to me than some money or a contract."

Comments: (35)
Add a comment
By: Brittany Ferguson on 5/19/2008 11:57AM
Spoken like a true leader.
We were all so quick to judge him... but when it comes down to it he was being responsible. He didn't want to join something he knew so little about.
So he did his homework. He researched and read up on the atrocities going on in Darfur, and now he is back to raise awareness.
Its amazing to see these athletic 'giants' stepping up to use their voice for all the voiceless in Darfur. James said it best himself, "At the end of the day we're talking about human rights...And people should understand that human rights and people's lives are in jeopardy. We're not talking about contracts here. We're not talking about money. We're talking about people's lives being lost and that means a lot more to me than some money or a contract."
Reply to this Comment | Report This
By: Brittany Ferguson on 5/19/2008 12:02PM
With Kobe and LaBron, Ira Newble and Grant Hill, Steve Nash and Derek Fisher-- All speaking out for Darfur, I hope people start to take notice.
Let these men be a source of inspiration for all of us to do something! We all can make a difference.
Watch Kobe Bryant Speak out for Darfur and Aid Still Required at
www.Aidstillrequired.org
Reply to this Comment | Report This
By: Will on 5/19/2008 12:03PM
LeBron has shown him SELF---at least to ME--to be very
savvy in his public persona,intelligent in his busi- ness dealings,& discerning about his battles--OR,to
be surrounded by individuals who are ALL these things!
In any event,one should NEVER sign ANYTHING before get
ting ALL the facts.That's just being smart!
Reply to this Comment | Report This
By: nicy on 5/19/2008 9:56PM
Screw LaBron. The bottom line is that he is only looking out for his interest, not the suffering of poor Africans. I am saddened and sickened by this he don't have to worry about me buying anything he selling. If somebody told me that our people are suffering and all I have to do is sign a letter,I couldn't get to a pen quic enough. If he was so worried about his endorsement deals all he had to do was think about Kobe. Kobe got charged with rape, lost all his endorsements, but he's getting them back now. LaBron when all is said and done, what would you like your legacy to be. Stand for something dude!
Reply to this Comment | Report This
By: Da Great One on 5/20/2008 1:10AM
Keep on doing what you are doing LaBron. Stop looking for someone else to solve your problems. Those problems where probably there before King James and will be there after the king is only a after thought in our minds. So stop looking for these mega stars to change the world. Go to a voting booth and vote if you want change!!!
Reply to this Comment | Report This
By: Anthony Walton on 5/20/2008 3:21AM
Finally?
What?
Who asked him?
How about LeBron, or the rest of those guys we wished we were weighing in (and cleaning up, somehow) the Bowen Homes-type situations?
Unless there's a united effort among all the multi-millionaire athletes we worship to educate and stinulate ther fans to do better, what's the poing of a sound bite here and there?
http://askyourdaddy.blogspot.com/
Reply to this Comment | Report This
By: tracy Cousins on 5/20/2008 9:41AM
Damn they really do give a sports star power, why dont we elect them for president 08', how can a hoop jumpper stop a war, how did they get the power, if they can why dont they find Ben Ladden, and stop our freaking war, and stop American gangs, and drug trafficing, and hunger in America, and proverty in America, dang I didnt know playing basketball or any sport gave you this much power, to hell with congress, we need a sports star to talk down gas prices.
Reply to this Comment | Report This
By: Jimmy Jam on 5/20/2008 9:49AM
The way he talks makes you realize he had a great
growing up as well as EDUCATION, the combination is
showing. he's not the only one , they are out there
its just hard to find them, but they are there.
God Bless you LeBron.
Reply to this Comment | Report This
By: Linda on 5/20/2008 1:56PM
I really do not blame lebron I would not sign my name on something I was not sure about either. I think he used his head wisely. If his team member wanted him to sign he should have been prepared to make lebron truely undrstand what his protest was.
Reply to this Comment | Report This
By: jennieisblack on 5/20/2008 2:15PM
LOL YOU TELLEM tracy cousins..whew ya sho right on that
Reply to this Comment | Report This