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Wondering why Chad Ocho Cinco was still Chad Johnson on Sunday?
Everyone knows the reason Bengals receiver Chad Johnson legally changed his name to Chad Ocho Cinco was so he could have "Ocho Cinco" on the back of his jersey. Even though the NFL is cool with that, Reebok, the company who makes the jerseys for the league isn't. According to Darren Rovell at CNBC, any athlete who chooses to change their number or name on their jerseys, they have to do it months before the season starts. The problem is, Reebok has already produced a thousands of jerseys that say "C. Johnson" on the back and there's a ton more on store shelves.
What to do?
Apparently Chad may have the option of buying all of his old jerseys at cost (about $48) so that Reebok can start producing the new jerseys. A source close to Reebok told Rovell that there may be more than 100,000 jerseys in stock and in stores. That's roughly $4.8 million if he wanted to buy out his old jersey.
At this point, Reebok needs to take the loss. They're not going to sell any more "C. Johnson" jerseys with fans knowing the player changed his name, but they will definitely sell out of "Ocho Cinco" jerseys. If not, fans will most likely cop a bootleg on eBay.
Comments: (17)
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By: Robert on 9/12/2008 2:04PM
Here's a possible solution: Offer new nameplates for existing jerseys!
They could set up a program through the NFL Shop, where owners of recently-purchased "C. Johnson" jerseys could, for a nominal fee, ship it in to be altered with a new "Ocho Cinco" nameplate.
They could also recall the existing stock, and replace/add nameplates to those. Would it be that much more costly than printing new jerseys altogether?
What makes me laugh, though, is that Chad had wanted to be traded during this last off-season... what happens if he does end up on another team, and 85 isn't available? Is he going to have to change his name again?
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By: alan on 9/14/2008 11:26AM
Hey Bubba,
Too many generalizations about names. Or does your name insinuate that you are or have been a homosexual prison inmate? Somehow, I don't think that people could have been sure that Franco Harris or mean Joe Greene were African Americans. The real joke here is that the NFL was going to allow this self serving jerk to set himself above the rest of the players in this league. What if a player wanted the name changed on his jersey to "Seisenta Nueve" What would people think about that?
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By: Paul McCoy on 9/15/2008 12:57PM
C Johnson's actions doesn't speak for all black men, his endeavors are his own.Hey life is short it won't matter a week or year from now. LZ
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By: sportsattire on 9/29/2008 2:16AM
If you want the OCHO CINCO jersey now, I have them in sizes 48 - 54. Get them while they last.
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By: sportsattire on 9/29/2008 2:18AM
OCHCO CINCO JERSEYS SIZES 48 - 54 AVAILABLE HERE:
www.amazon.com/shops/sportsattire
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By: rhone on 10/09/2008 4:52PM
too many people make a big deal out of such a little thing. So what if he changed his name to Ocho Cinco, he has set himself apart from everyone else.I don't think it makes him selfish or dumb. To me that just makes his original jersey worth that much more money and the ocho cinco jersey hot seller once reebok realizes that there is money to be made. I plan on buying the original as well as the ocho cinco jersey one reebok starts to make them, so stop hating.
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By: Ocho Cinco... on 10/09/2008 10:20PM
Ocho made his own jersey once right,?
Why should he not make it again.
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