Search the web

Power Ice Signs Ken Griffey, Jr. to Endorsement Deal

Comments (3)

Looks like 600 home runs not only gives you props, but also scores you endorsement deals. Integrated Beverage Group (IBG announced that they have made Chicago White Sox center fielder Ken Griffey, Jr. the face of their product, Power Ice, for the next three years. Power Ice is a frozen snack for kids that hydrates while quenching their thirst and replacing electrolytes.

"It's an honor for us to have Ken Griffey, Jr. as the spokesman for Power Ice," said Jason Santiago, Chief Marketing Officer of Integrated Beverage Group (IBG). "Ken is one of sports living legends and we feel privileged to have him associate himself with Power Ice and IBG."

Griffey, Jr. just filmed a 30-second spot for the product that should be hitting airwaves soon.

In other Griffey, Jr. news, the baller has been named the latest Public Diplomacy Envoy. Condoleeza Rice will officially name him this week and will join skater Michelle Kwan, baseball hall of famer Cal Ripken, Jr., and actress Fran Dresher who were previously named Public Diplomacy Envoy. The Envoys travel the world hoping to better the image of the United States.

Comments: (3)

Add a comment

Page 1 of 1

Most Commented Articles

Get Closer to BV

  • slider Image
  • slider Image
  • slider Image

Find a Message Board

Find out what members are saying about everyone from Barack to Beyonce. There are nearly 100 forums from which to choose. Click on a category below and discover the right board for you.