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It was almost two years ago when Microsoft and LeBron James hooked up for an endorsement deal. James was the first NBA player signed to endorse Microsoft products and was tapped to specifically endorse Windows Vista.
"We're happy with him. And I know his people are happy with it, too," said Microsoft spokesman Lou Gellos back in January 2007. "We're talking about what future projects we might do with him."
Well, it looks like that isn't going to happen.
According to the Associated Press, King James' spokesman Keith Estabrook (he has a spokesman?) confirmed that Microsoft and James have ended their partnership. Although Microsoft isn't commenting on the split, apparently the end was written on the wall when Microsoft executive Joanne Bradford, who brokered the deal with James, resigned as head of the company's media network this year.
We'll think Bron Bron will be fine though.
Comments: (3)
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By: coach bud on 11/30/2008 9:08PM
i think lebron is an excellent and possibly great basketball player, but i dont understand why these companies invest in players before they have won anything, he might win a championship one day, but what about the garnetts and ray allens of the world that took nearly a decade or more to win a ring, these companies supposedly want to be attached to a winner
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By: ted parker on 12/12/2008 4:42PM
Their lost, This guy has great crossover appeal, in more ways than one.
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By: Chris Weal on 12/13/2008 11:44AM
Your right its their lost because he's one of the most marketable people in the world. So what he has not one a championship neither has Allen Iverson but he has a life-time deal with Reebok.
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