Michael Vick is out of jail, back in an NFL uniform and trying to rebuild his image. He's having a hard time though because Americans really love their dogs and hate people who abuse them.

But in an effort to show people that he's a changed man, Vick will be launching a new reality show on BET in January. It's called 'The Michael Vick Project,' and the show will attempt to focus on his re-assimilation into his NFL life, while looking at his past troubles and how he's rectifying them today.

"I just want people to really get to know me as an individual," Vick told the L.A. Times. "I am a human being. I've made some mistakes in the past, and I wish it had never happened. But it's not about how you fall, but about how you pick yourself up.

This show can be a blueprint for so many kids," he said. "I want to show them that things are going to happen, that they're not going to get through life without dealing with some kind of adversity. I want to show that if they have a fall from grace, this is how they can turn it around. We want this to be a story of hope."

The folks at PETA aren't buying it, though. They still feel that Vick isn't truly remorseful, and that everything he's done up to this day isn't enough to be forgiven.

"People who abuse animals don't deserve to be rewarded," said PETA spokesman Dan Shannon. "They shouldn't be given multimillion-dollar contracts . . . or given the privilege of being a role model. We don't believe Michael Vick understands the seriousness of his crime. I think he's sorry he got caught, but only time will tell if he's truly remorseful."

Regardless, the Philadelphia Eagles, Vick's mentor Tony Dungy and BET have the embattled NFL star's back and hope that fans will have a better understanding of how he has grown.