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I recently did a segment on ABC News about the impact that this situation is going to have on Tiger's financial brand. My belief is that his reputation will suffer irreparable damage as a result of this craziness. Much of the damage doesn't simply come from the fact that Tiger may be a cheater in his marriage, but by being in denial, he is appearing to be both a cheater and a liar. Not good for the golden boy of sports.
Here is what Tiger Woods may want to consider in the midst of this debacle:
1) Talk with David Letterman: David would tell Tiger that a cheating celebrity is as common as a french fry in a McDonald's restaurant. Just "fess up" and admit that you're not perfect, but don't be vague about your imperfections: give a detail or two.
2) The world dislikes men who cheat, but it really dislikes hypocrites: If you appear to stonewall the public, they will only want to dig in to your business that much more. By making a commodity rare (information about Tiger's personal life), you are increasing its value. Find a way to make things right.
3) You owe something to the public: You earned a billion dollars from public adoration, and you can lose a billion from the public's scorn. Do not consider yourself above those who've supported you for all these years.
4) Be honest with your wife: You might have to admit to an affair, but perhaps you can also convince her that it's not appropriate to chase you through the yard with a golf club (allegedly). This is the life she chose, so she may need to reign it in a little bit.
Our conversation about Tiger Woods is in the video below. Enjoy!
Dr. Boyce Watkins is a Professor at Syracuse University and founder of the Your Black World Coalition. To have Dr. Boyce commentary delivered to your email, please click here.
Comments: (9)
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By: DF on 12/03/2009 3:25PM
You mean to tell me that having a blonde/blue-eyed wife does not a faithful husband make? I am speechless!!!
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By: ellie on 12/02/2009 12:33PM
Now, we know that golf is the only thing special about Tiger. He's just like any other man; if there is a piece of a** out there to be had, he wants it.
He's just a mere mortal (with more money of course).
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By: Faye Thomas on 12/02/2009 12:45PM
I don't feel that all men are cheaters. But if i found myself in the other womans place. IT IS NOTHING TO BE PROUD OF. LEAVE THE MAN AND HIS FAMILY ALONE. He told you what all cheaters tell the other woman." I love you".
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By: Ben on 12/02/2009 4:25PM
MediaCurves.com conducted a study among 301 Americans about the rumors regarding Tiger Woods’ accident. Among the rumors, Woods’ alleged affair with Rachel Uchitel was the rumor that most respondents believed to be true. Nearly one-third of Americans indicated that they now have a more negative perception of Tiger Woods and 18% stated that they were less likely to purchase products endorsed by Tiger Woods. More in depth results can be seen at:
http://www.mediacurves.com/NationalMediaFocus/J7662-TigerWoodsCrash/Index.cfm
Thanks,
Ben
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By: MS PEGGY on 12/02/2009 3:11PM
Doggonit! Tiger must have used protection. Now instead of 18 years of payments that poor waitress will have to settle for what the tabloids and press will offer to pay her. Umm, Umm, Umm!
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By: LORRAINE on 12/02/2009 5:37PM
IN MY WILDEST OF DREAMS I WOULD NEVER BELIEVE TIGER WOULD TURN OUT TO BE A CHEATER. BUT THEN AGAIN IF IT LOOKS LIKE A BUSH THEY WILL JUMP IT. TIGER SHAME ON YOU, "YUCK" I JUST HOPE YOUR WIFE DIDN'T FALL FOR THE APOLOGY CRAP.
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By: Cheryl on 1/02/2010 8:09PM
Hmmm Now is 3 "White Women In Trouble....."
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By: Hilroy on 12/04/2009 8:48AM
Tiger, Tiger, Tiger, your deceased father is rolling in his grave.
I said a month ago when I heard that you were going to be the first billion $$$$ sports figure that you should start being careful to whatever you say and do.
Some behind the scenes forces maybe out to destroy you.
Tiger you are a black man regardless of what you think. Look at the opposition to whatever the President does even when it is good and see what I am talking about.
Good luck young blood
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By: iseethruit on 12/08/2009 10:16PM
I say it's just some pu**y he hit not like he killed anyone dwi or shot them it was "sex" and that's how the world has been since the begining people don't know if his wife was ok with it until the media spin made her look bad it's some people preference to swing if they try to blackball you then just give her some cash "wifey" like the other fame and money hungry whores that put the business out there then step with the rest of your money leave golf and those sponsors and just enjoy your life with your kids and mom you don't owe them or anybody else nothing period.
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