By now, we've all come to expect the daily unveiling of the Tiger Woods we've never seen before. There have been consistent new developments, and Tiger's life and persona are changing rapidly. I am not exactly sure how to judge Tiger's character, since it appears that he has some complex issues, both financially and personally, to work through. While much of America can easily stomach an affair by a powerful celebrity, they are having a hard time digesting the idea of 9 or 10 women, some of whom are porn stars. That's a wee bit much.
In the latest update in the Tiger Woods' saga, it turns out that he has canceled plans to serve as the best man at the wedding of a friend and Nike executive. This Tiger update is no surprise, given that he has all but disappeared from the public eye since the scandal broke about him cheating on his wife, Elin Nordegren.
So far, Tiger has had his Gatorade drink, Tiger Focus, dropped by Pepsico and seen a long list of women coming out of the woodwork to get their 15 minutes of fame for sleeping with the golfer. One of the most interesting questions about Tiger's dating habits is why he chose to sleep with women who are going to be so quick to kiss and tell. Regular women -- accountants, doctors, teachers and lawyers -- may not be so anxious to run for the cameras. A woman seeking to promote a new pornographic film, though, is dying for her big break. But then again, when you are a celebrity, you get to a point where you can't stop at a McDonald's restaurant without someone telling the story for the rest of their life. Every little thing you say or do must be calculated and planned out carefully.
Tiger's commercials have disappeared from television since the scandal broke. According to Nielson, a company that tracks media, a commercial featuring Tiger has not run since Nov. 29. While some corporate sponsors have announced their decision to stay with Tiger, there are others who have yet to make an announcement.
The most interesting thing about Tiger's current position with corporate sponsors is that there is no replacement for him. He is usually the only black man on the golf course and also the most dominant. When he appears in a tournament, television ratings shoot through the roof, and that effect is only going to amplify once this scandal has subsided. Tiger will always have corporate sponsors, even if his marriage falls apart.
We'll keep you posted.
Dr. Boyce Watkins is the founder of the Your Black World Coalition. To have Dr. Boyce's commentary delivered to your e-mail, please click here.
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By: Moped on 12/10/2009 4:48AM
Tiger loves white man’s toss off bottom feeder women. With all his billions he still went after low class white women like all black men do.I’m amazed at how shallow and stupid black men are. They are the least productive workers and most are lazy and when they get a job they don't know how to act in the work place. I'm amazed how they put down black women as not worthy when most of them are not worthy to be called a man. I hire black women who come to work to work not to sleep like most black men do. Black men have no dignity crawling to white men for a job. I don't want them around and won't hire them because we feel their hatred for their women would cause trouble on the job for black women. Black men have a homoerotic thing for white men. They are the ones who are the first to offer up their ass and mouth to white men because they will do anything to be loved and accepted. They have a double standard and call us racist when they are the most sexist men of all racist to their women. They don’t want to be with black women and we don’t want them to be in our employ. Black men don’t even protect their communities from the thugs and scum. The big black bucks say they are scared. There is no reason for black men not having businesses to hire black men. White men don’t owe them a job, real men create their own.
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By: Cookie on 12/10/2009 9:49AM
Are you high?
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By: Lisa on 12/10/2009 10:35AM
People can be fake all they want to, expecially white people. You know damn, well when you look at tiger woods you see black. Always have and always will. Stop using that,"He is mixed with Asian and black, B.S to hide behind the truth. When negroes start acting a fool, Tiger is no longer your accepted bi-racial golfer. He is a nigga! And as for Tiger Woods, I don't feel sorry for your dumb behind one bit. You deserve every pain you are feeling now and will feel for sometime. I understand if you didn't want a black woman on your arm, but didn't you see the beauty in your own mother's face to choose a woman similar to your own mother. You are a confused man, whose actions have shown a great deal of self hate. Black men get it into your heads, Leave these WHITE WOMEN alone!! They don't love you.
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