EA Sports Stands By Tiger, Gillette Unsure About Future

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Tiger Woods Gillette and EA Sports

Tiger Woods
' apology last week may have helped to smooth over some aspects of his infidelity, but not everyone is ready to take him back. Bob McDonald, CEO of Proctor & Gamble Co., told the Associated Press that the Gillette marketing campaign that featured Woods alongside Derek Jeter and Roger Federer will no longer feature Woods.

"He doesn't need to be distracted by us using his advertising, and we don't need the distraction of us using the advertising, either," McDonald told the Associated Press. Asked whether the relationship with Woods will continue, McDonald said, "I don't know ... we've got lots of great spokespeople."

Tiger signed on with the Gillette campaign back in 2007, but details of the length and worth of the contract have not been revealed. Endorsement contracts with AT&T and Accenture ended after the first few weeks of Tiger's infidelity hitting the wire.

On the other side of things, EA Sports continues to stick with Tiger. The company's successful game franchise, Tiger Woods PGA Tour, is slated to drop a new game in June. The franchise appears to be too valuable, second to probably the Madden franchise, to drop anytime soon.

"It was good to see Tiger address the public today, and we're supportive of his focus toward family and rebuilding his life," Peter Moore, president of EA Sports, told Kotaku.com last week. "He remains one of the greatest athletes in history, and as a long-standing partner, we look forward to seeing Tiger back on the golf course when the time is right for him and his family."

Will you buy the game?

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