Back in 2003, just before the NBA draft, LeBron James signed a $100 million, 7-year deal with Nike to be one of their top pitchmen next to Tiger Woods. Over the years, there have been numerous campaigns promoting the Nike brand along with LeBron's collection of signature shoes. The deal expires in the next couple of months, but according to LeBron, not much will be changing."I don't plan on going anywhere, maybe I already have an agreement," James told the Cleveland Plains-Dealer. "I take care of my business on and off the court."
There may be a formal announcement coming, but there wasn't much doubt about his relationship with Nike. LeBron has a say on the campaigns he's involved in along with the designs of his shoes.
"I think my shoes have continued to get better over the years and a lot of players, a lot of teams and a lot of colleges want to wear my shoes," James said. "I appreciate that especially around March. The VII is the best we've had so far, until the VIIIs come out."
James is no slouch in the endorsement department. Along with the Nike deal, James also has a multimillion-dollar deal with Coca-Cola, where he reps brands like Sprite, Power Ade, and Vitamin Water. He also has deals with State Farm, McDonalds and other companies making him the highest-earning NBA player through endorsements.
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