Lash Extensions 101: Faux And Fabulous
Happy Birthday, Mr. T!
"None of these girls are allowed anywhere near him," a security guard told the Sunday Mail. "If one photo comes out of a beautiful lady touching him, it would be a disaster."
There are going to be approximately 200 security personnel on the grounds already, with another 82 private guards being added in response to Tiger's return. The Sunday Mail says that a source revealed that there will be eight guards surrounding Woods as "the last line of defense."
The most gold-digging of Woods' mistresses is porn star Josyln James, who has hired famed attorney Gloria Allred. She has also slowly and strategically rolled out text message and e-mail conversations she had with Woods' team over the years. She has spoken publicly about possibly coming to the Masters to demand a confrontation with Tiger, which his security guards are there to help him avoid.
The Tiger Woods' scandal is going to hit a high point this week, as Tiger is preparing to give his first real press conference on Monday. Additionally, while the Masters organizers may behave as if this situation is a nuisance, the truth is that they are licking their chops. The return of Tiger Woods to the Masters tournament is going to be a ratings bonanza for CBS, Augusta National and the PGA Tour. Tiger is the meal ticket for professional golf, and if he shows up and has a great tournament, millions of dollars are going to be made.
With regard to the long list of mistresses who are waiting to ruin Tiger's moment in the sun, he should realize that he asked for it. It's one thing to be a cheater and another thing to be a cheater who spends his time with porn stars and other women who are willing to tell their dirty business to the public. I was never in agreement with the idea that Tiger was a sex addict, but a high-profile family man who creates such a mess for himself and his family obviously has some "interesting" issues. As I said before, Tiger should never have gotten married.
Dr. Boyce Watkins is the founder of the Your Black World Coalition and the author of the new book, 'Black American Money.' To have Dr. Boyce commentary delivered to your e-mail, please click here. 
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By: blackbear72 on 4/10/2010 1:17PM
ooozzz, on the security issue I really meant they will be more alert, not necessarily increased. I don't understand how TV rating equals profit, but we will get to that later. Increase in ticket and vending items etc, equals an instant and actual increase in profit and that profit would come with zero extra cost.
The tournament is telecast exactly the same as in previous years, until just recently the Masters only showed the second nine on the telecast. CBS and ESPN only telecast what the Masters wants them to telecast. Each year online coverage is better, but that has to do more with technology then anything else.
You and I both know that "something" is not going to happen and if it does it will be stopped very quickly and will be ignored by CBS. If CBS did show or publicize the "something" for the fringe fans, ABC would be doing the telecast next year. CBS is not going to do that for the fringe fan, who you believe is more valuable to them then the real fan. Anyone watching for this "something' to happen is just plain dumb. And there will be no TMZ cameras inside the gates to catch "something".
I agree the rating will be much better this year becasue of the Tiger scandal, but how does rating equal actual revenue? The actual revenue will not change much this year (like I mentioned previously, ticket and vending) how does someone watching the telecast equal actual earnings that can be shared? It might mean possible future earning that the sponsor can earn from this extra exposure and the Masters and CBS already made their profit from this. It will mean they can charge more for the advertising next year, but not in terms of actual earning this year.
Even with extra viewership the telecast will still only have 2 min of commercial time each hour. I watched the first two rounds on Masters.com. There were no commercials, the only advertisements were at the top left of the screen it said IBM and the top left changed between AT&T and Exxon/Mobil. I don't know what IBM actual sells, I by gas according to who has the lowest price (most people do) and I already have phone service, so where did they make money from me? I tried to watch on CBS.com, but they had commercials and those commercials ended any chance that I will ever use AT&T becasue of their jacka$$ spokesman. I am in the need of a good backpack blower and saw the they use Sthil blowers at the Masters and might buy one of those now, but Sthil is not a Masters sponsor and only they will profit from this. I bet the CEO's of IBM, AT&T and EXXON/MOBIL are all members of Augusta National and that had a lot to do with their logs being on Masters.com.
Your last statement was that if the TV execs are happy so are the Masters people, not the case at the Masters, if the Masters people aren't happy the TV execs lose the telecast and those exec will do almost anything to make the Masters people happy. Case in point Gary McCord use to be the Masters main analyst, until he used the phrase "body bags" during a telecast and although he is still CBS main golf analyst at all other events, you will never here him again at the Masters.
Again how does the number of viewers equal more money in the pot? The actual Masters sponsors wont make as much as the golf equipment companys who have paid the Masters or CBS nothing. They get the real exposure. Someone might go out and buy a set of new Nike irons if Tiger wins the Masters, but no one is going to buy a new IBM product becasue they sponsor the Masters. And that person who buys the new Nike irons will be wasting their money, because Nike has the worse golf equipment of all the major golf company. The only club that Tiger has in his bag that would help the average golfer is his putter and Nike wont make any money if everyone who watched the Masters bought that putter.
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