On day two of the Masters, Tiger Woods has continued his roar to the top of the pile. The Augusta National Tournament is Woods' first golf performance since his shocking sex scandal erupted back in November. Woods was nervous at first, but relaxed very quickly after seeing that the audience still loves him. With every great shot comes the roar of the crowd, and the sex story that once dominated his life is now just a media footnote.

Woods has played well, carding his best first round score ever, shooting four-under-par. He then continued his streak with two-under-par for the second round, tying him for third in the Masters field.I am not sure if this is linked as directly as it might appear, but Nike stock has skyrocketed since Tiger's return. I own some shares of Nike, so I am a happy man. Part of what made me invest in Nike is because I believe in Tiger Woods. Woods will make his comeback and he will return to his status as the greatest golfer in history.

What makes Woods' performance so important for the PGA tour is that CBS sports is going to witness a ratings bonanza over the weekend. Tiger's return to the PGA on Thursday led to the most heavily-watched cable television program in history, banking 4.94 million viewers for ESPN. Disney also saw its stock skyrocket today as Tiger Woods put himself into contention in the Masters tournament.

Even when he's not in the middle of controversy, Tiger typically doubled the ratings of any tournament in which he was a participant. Now that he is making one of the greatest comebacks in sports history, the ratings could set television records. Tiger Woods is back my friends, and the world is going to be watching.

Dr. Boyce Watkins is the founder of the Your Black World Coalition and the author of the new book, "Black American Money." To have Dr. Boyce commentary delivered to your email, please click here.