Usain Bolt Signs Athletics' 'Biggest Ever' Sponsorship Deal

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Usain Bolt signs athletics' Jamaican Olympic track star Usain Bolt is done running in 2010 due to injury, but that's not stopping him from wheeling and dealing in the product-endorsement world. Puma announced that it has re-signed Bolt to a contract that is the biggest ever for a track-and-field athlete. Although details and numbers weren't disclosed in the deal, Bolt is more than happy:
"It's good, man. I'm happy," Bolt told The Associated Press. "I'm very happy with the figure. We've been together since forever. I like the fashion, so they try to make it fashionable for me. ... I'm looking good, but I'm also prepared."

The contract goes until 2013, with a focus on major-marketing campaigns during 2011's World Championships and the 2012 Olympics in London. And even though Bolt holds world records for the 100-meter and 200-meter races, he wants to make an impact every time he steps on the track:


"I'm trying to make myself a legend," he said. "People are really looking forward to me breaking records. I'm going to go run hard to win, that's my aim. And every time I go out there and run hard to win, I get records."
Bolt announced the ending of his racing season, after losing to American Tyson Gay in a 100-meter race in Stockholm. It was the first time Bolt lost a race in two years and he blamed the performance on an injury in his back. The 2011 World Championships go down next summer in South Korea.


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